Diversified understanding and integrated thinking

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Packaging design as a very important graphic design project, packaging design must have certain characteristics. Packaging design is diversified and adheres to the principle of integrity. Here we will introduce the diversification of packaging design, which is not only an indispensable basic production link of a large number of industrial and agricultural products, but also briefly introduce the specific ideas of the integrity principle of packaging design

diversified understanding

although diversified packaging makes our life colorful and full of personality. However, packaging design is not a simple stacking of multiple elements, with the purpose of being messy and vague. Because chaos and ambiguity is not postmodernism, it is just a kind of chaotic postmodernism. Postmodern packaging is not anarchism in design, or arbitrary design methods. Postmodern packaging design has the rationalization characteristics of seemingly messy, but essentially internal structural factors and overall consideration. Postmodernism is the inheritance and development of modernity. It does not like the fragmented modernity, but yearns for a new holistic modernity that transcends diversity

specific ideas to realize the principle of integrity

packaging design uses the integrity of Gestalt psychology as the methodology, but compared with the pursuit of function and simplicity of packaging in the modernist period, it gives packaging design a new organizational principle. That is, on the premise of keeping the packaging function first, Fully develop multiple parts "The decoration and internal connection of plastic bags used in the express industry. Designers realize that it is very important to express the sense of integrity and harmony of packaging. They draw a conclusion based on intuitive observation, conscious evaluation of their own visual performance, and the response of the audience: no matter the designer or the viewer, they don't appreciate the chaotic image. An image with a poor Gestalt lacks visual integrity and harmony The visual effect produced by the image of sense is lack of connection, and the details are scattered without integrity, which destroys people's sense of visual stability and gives people the general impression that there is a problem of quality stability. Such a visual image is bound to be ignored by people, or even rejected. As a kind of visual art, packaging must convey feelings in a specific and complete image. That is to say, it combines various elements (modeling, color, graphics, text, materials, decoration, etc.) into a whole, which affects and unifies each other, and is coordinated with the environment and synchronized with the society. Consumers' preferences generally come directly from the feeling of packaging shape, color, pattern and material, which is a comprehensive psychological effect. In terms of color, everyone has his own favorite and annoying colors, which of course cannot be forced to be the same, but there are also similarities. For example, most women like white, red and pink, which are called women's colors. The packaging of women's products using white and red can attract women's love. Men like solemn and serious black, which is also called male color. The packaging and black of men's special products can be favored by men

although the packaging design is diversified, it does not appear disorderly. The packaging design adheres to the principle of integrity. Even if the performance is diversified, it still reflects integrity in style. If the same kind of goods are displayed in different styles and without integrity, people will not be impressed. Therefore, the principle of integrity is very important. For more information, please continue to pay attention to Chinese packaging

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