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Fortune CEO Summit: Chinese enterprises should plan and then act

fortune CEO Summit: Chinese enterprises should plan and then act

China Construction machinery information

Guide: there is a high probability that enterprises will fail to internationalize rashly. Sany group he Zhenlin said that internationalization, multinational enterprises, and overseas listing these three words are the favorite topics of ambitious Chinese entrepreneurs. But the reality is that in the process of overseas expansion, many enterprises because of this or that

in order to ensure the accuracy of the experiment, "there is a high probability of failure in the rash internationalization of enterprises" -- said he Zhenlin of Sany group.

internationalization, multinational enterprises, and overseas listing are the favorite topics for ambitious Chinese entrepreneurs. But the reality is that in the process of overseas expansion, many enterprises have failed because of one reason or another. At the summit on the 28th, he Zhenlin, vice president of Sany group, said at the fortune CEO summit that there is a high probability that enterprises will fail to internationalize rashly. At present, domestic enterprises should pay more attention to cultivating internal skills. To use the theory of Sun Tzu's art of war, which is widely respected by entrepreneurs, is that Chinese enterprises should plan before they move

the so-called internal strength of an enterprise is essentially the internal transformation and upgrading of an enterprise. At the 2011 fortune CEO Summit, Mr. Luo Jianchuan from Chinalco introduced the five step strategy for enterprise transformation and upgrading from the experience of Chinalco's development

strategic transformation and upgrading and technological transformation and upgrading

the transformation and upgrading of enterprises first lies in strategic upgrading. Mr. gongfangxiong, chairman and managing director of JPMorgan securities, mentioned that there is a misunderstanding in the development of Chinese Enterprises - focusing on downstream competition with weak profits, which has led to the decentralized development of the industry and the deterioration of the competitive environment. The strategic upgrading of enterprises is to let enterprises move from the downstream to the middle and upper reaches, open up the whole industrial chain, and create more profits. In this regard, the road of the top 500 of Chinalco and China Construction Group is a model

after the strategic upgrading, the enterprise is facing a more substantive upgrading, that is, the technological transformation of the enterprise. Participants said that in the past international competition, Chinese enterprises tended to take a path of cost competition and price competition. In the current international competitive environment, this is obviously no longer feasible. Chinese enterprises need to take an intelligent competitive path. Technological transformation is the supporting force of Chinese enterprises' competitive transformation, and innovation is the prominent manifestation of technological transformation

Mr. Gong Fangxiong of JPMorgan Chase put forward two suggestions on how Chinese enterprises can promote innovation by enhancing technological power - independent research and development, compound innovation or "bringing doctrine". The former takes a long time, while the latter requires the ability of capital to connect with the international capital market. Mr. Gong Fangxiong also pointed out that the international financial crisis has provided a good opportunity for technology "take it for granted" upgrading. Taking the acquisition of Volvo as an example, it is a typical case that Chinese enterprises seize the opportunity to connect with the international capital market and exchange small profits for technology upgrading opportunities

internal management transformation and upgrading of CSCEC group

when the enterprise development strategy is clear and the technical force has reached a certain accumulation, the enterprise's transformation road should continue to look inward and fall on the enterprise operation transformation. Taking CSCEC group as an example, after annexing 300 cement enterprises and eliminating 200 unqualified enterprises, CSCEC group put forward the concept of "management integration" in the internal management of the enterprise, hired Pan Pacific Center as the enterprise management integration consultant, and carried out a series of detailed integration work. In the process of management integration of CSCEC group, there are many commendable ways and methods. For example, the "three five", namely five centralizations, five management, and five KPIs, are used for digitalization and centralized management of enterprises. Use intensive management to generate benefits. Another management innovation is the counselor system. For every enterprise acquired, CSCEC headquarters will send five counselors. CSCEC group will train a large number of counselors to enter the restructured enterprises, and all enterprises will produce in one mode

brand power in the internationalization of enterprises

Luo ● die: DD φ 32.28 dd φ 32.35 dd φ 32.43 dd φ 32.50 the last two transformations proposed by Mr. Jianchuan are international transformation and industrial chain transformation. As for Aluminum Corporation of China itself, because it is a resource-based enterprise, the need for optimal allocation of international resources takes priority over the overall layout of the industrial chain, which will lead to abnormal operation of the machine. Therefore, there is a development step of internationalization first and then industrial chain transformation. But for many enterprises, the priority of these two transformations depends on the actual situation of the enterprise. In terms of the current competitive situation of Chinese enterprises, the transformation of the industrial chain may be a more urgent topic. What is more serious for Chinese enterprises is that if these dust enter the downstream centralized competition of the hydraulic system of the electro-hydraulic servo universal experimental machine, and the profit is weak, the transformation to the upstream layout of the industrial chain may provide corresponding countermeasures

after the above transformation and upgrading, the brand is a key factor that must be mentioned in how Chinese enterprises can go more smoothly on the road of internationalization. Quan Jing, the host of the fortune CEO Summit, mentioned a strange situation of the internationalization of Chinese Enterprises - "what you buy will rise. What you sell will fall". The deep-seated reason is that brand is an important restrictive factor. As Mr. Jeremy Burks of Dow Corning said: "The brand can reflect the relationship and connection between us and customers, and the brand also condenses such a solid relationship between us and customers. So if you want to maintain a long-term relationship with these enterprises and customers, and then fully show the quality of our enterprise products and our efficiency, and finally condense everything in your brand, we have a deep understanding of this. Even in the B2B market In the face of large enterprise customers, brand is still the most important. "

the guests at the meeting also said that the shaping of a good brand is inseparable from a series of transformation and upgrading of enterprises. Starting from good technology and products, we should establish a good service system and customer relations, establish a corporate image and reputation, and thus establish an intangible asset for enterprise development - brand

planning refers to an enterprise strengthening its internal skills to achieve strategic transformation and upgrading. The latter refers to how Chinese enterprises grasp the opportunity under the general international economic situation and embark on the road of the world's top 500. The debate on the latter is also discussed in detail at the summit on the 28th

fortune CEO Summit: explore the way for Chinese enterprises to become bigger and stronger

it is understood that this fortune CEO Summit is one of the most eye-catching economic events after the latest ranking of the 2011 "world's top 500" enterprises released by Fortune magazine in July this year. In the newly released top 500 list, the number of Chinese enterprises reached 61, including 12 new enterprises and 2 private enterprises. The number of all enterprises surpassed Japan for the first time, ranking second in the world. How Chinese enterprises become the world's top 500 and what is the driving force for their rapid development have become the focus of economic circles and Chinese entrepreneurs

it is against this background that this fortune CEO Summit chose the "new world pattern - China's new role" as the theme of the meeting, which attracted wide attention from all walks of life. Representatives from politics and business circles, CEOs of top 500 enterprises and participating media focused on "new environment, new investment", "growth path of top 500 Chinese enterprises", "soul of innovation", "future of culture and art industry", "quality and consumer confidence" "Enterprise transformation and upgrading" and other eight sectors launched in-depth dialogue and discussion. After the meeting, the participating media said that the topics discussed at this fortune summit provided new ideas and methods for Chinese enterprises to stride towards the world's top 500